Muse is Meta's personal AI agent, launched in September 2026, that you message with a goal and that then works on it for you across your apps.
In plain words
You talk to Muse like texting a person, in its own app or in WhatsApp. Tell it a goal and it makes a plan, then keeps working even after you close the app. It asks for your approval before steps like sending an email or buying something. Muse runs inside its own secure virtual computer with a browser, and you decide how much access it gets. It is powered by Meta's Muse Spark model.
A quick example
Imagine messaging Muse that you need a birthday gift under a set budget. It could search shops, suggest options, then pause and ask you to approve before it checks out.
Where you'll meet it
- The Muse app and WhatsApp.
- Small businesses, through new business skills and connectors in Muse.
Related
Sources
- DocsIntroducing Muse, a personal AI agent, Meta Newsroom · read 29 Sept 2026
- DocsIntroducing Muse for Small Business, Meta Newsroom · read 29 Sept 2026
Checked by WhatIsAI against the sources above · 29 Sept 2026. Spotted an error? Report it.