Hailuo is MiniMax's AI video generation product and model line, which turns text and images into short videos.
In plain words
MiniMax first put an early video demo online, which grew into the Hailuo video product. Hailuo 02, from June 2025, made native 1080p clips and used a new, more efficient design that let the team build a much bigger model, trained on more data, without raising costs for creators. The next generation, MiniMax H3, understands text, images, video and audio together, and makes video with stereo sound up to 15 seconds long at 2K.
A quick example
Imagine a small shop making a product ad. It could upload a photo of a lamp, describe a slow camera move across a cosy room, and get a short clip for social media.
Where you'll meet it
- Short videos for ads, e-commerce and social media.
- Creative clips such as film opening titles.
Related
Sources
- DocsMiniMax Hailuo 02, World-Class Quality, Record-Breaking Cost Efficiency, MiniMax · read 29 Sept 2026
- DocsMiniMax H3, MiniMax · read 29 Sept 2026
Checked by WhatIsAI against the sources above · 29 Sept 2026. Spotted an error? Report it.